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Kudos to Yahoo! in 2010

 

Don’t believe the skeptics, 2009 was not a bad year for Yahoo. Well, at least not worse than the previous ones…
And looking ahead Yahoo and its investors might have a reason to pop open a bottle of champaign late 2010. Here are our predictions for the coming year!

 

Turmoil
Oh yes, there was a lot of turmoil indeed: a new CEO, massive lay-offs, the plummeting ad market, the closing down of loads of services and the amputation of Yahoo! Search. But let us look beyond that…

 

 

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Carol Bartz and the Yahoo! Comeback?
There’s a new CEO in town at Yahoo. Her name is Carol Bartz, a hardened and experienced manager. Someone not to be fooled around with according to insiders.

 

That might be just what the doctor ordered for Yahoo! Bartz just freezed employee pays for the next 2 years and she won’t let Microsoft bully Yahoo! around either. One of Bartz’s first comments was her guts told her not to sell Yahoo! Search to Steve Ballmer and his Windows mob. Nice!

 

One week in, Carol Bartz sent a memo to all Yahoo! asking to stop press leaks… which you can read in the subsequently leaked memo…

 

Carol will have the tough task announcing Yahoo!’s most recent Q4 numbers next tuesday. And while everyone is expecting them to be dismal, the low expectations might just leave some room for positive surprise too. However small… (more…)

Yahoo! wins BIG!

Even though Yahoo! and its 17 months interim CEO and origininal founder Jerry Yang have been kicked and called names at by popular media in recent times… Yahoo.com still is a profitable internet powerhouse of enormous proportions.

 

And many might not have noticed the silver lining in all of this. Yahoo! is still growing its huge reach even further and making huge inroads on several fronts.

 

An overview of Yahoo!’s spectacular and unexpected wins and why the economic downturn can help the plagued company.

 

Yahoo! scores BIG!
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McDonalds McSchemes Customers?


Did you know McDonalds will launch the new McDouble in the US during December?
Well now you do… But it’s actually not a new burger at all! It just replaces the wellknown 1 dollar double cheeseburger.

 

Okay, no problem… or is there?
The launch of the McDouble actually is a great trick. McDonalds will hike the price to $1.19 pretending it’s a new product while at the same time cut the amount of cheese to one slice. McDouble? Yeah… right!

 

Not that we’ll loose much sleep over $19 cents, but can you imagine what this could do to McDonalds bottom line selling millionsof McDoubles a week at $19 cents extra? They’ve got a great scheme going there!

 

Popular formula
Off course it’s a formula many brands have excercised recently… you might have noticed those biscuit packages a bit smaller lately or your favorite shampoo running out just a little bit faster?

 

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