I just bought one! A slick brand new Nespresso Citiz machine. All of this with a huge thank you to George Clooney. The Hollywood star has been the face of their advertising campaign for several years.
It seems like coffee is big business. That’s certainly the case for premium espresso maker Nespresso. Over the past 6 years the brand grew 30% annualy worldwide to become parent company Nestlé’s fastest growing branch.
Before i get into my personal Nespresso review, let’s have a look at the history of this billion dollar coffee brand.
15 years of research
Nestlé’s research and development team first came up with the coffee cup in 1970.
After fifteen years of research the Nespresso Company fully owned by Nestlé was born in 1986. The company launches its first espresso machines aimed at businesses in Italy and Swiss.
Massive growth
While Clooney has made millions starring in Nespresso’s international commercials, Nespresso has made even more! Nespresso’s sales hit 2.6 billion dollar/1,9 billion euro annually last year up from 777 million dollar or 570 million euro in 2005!
One of the popular Nespresso ads featuring George Clooney and John Malkovich on Youtube
In contrast to its first years on the market 86% of today’s sales come from the consumer segment.
Over 7 million coffee lovers have registered themselves in the Nespresso Club and can enjoy promotions, customer support and order online. A tenfold increase over the amount of members in 2005. Nespresso certainly has come a long way since its inception
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The iPad is getting all the buzz! Here’s the lowdown on all the funniest iPad skits and cameo appearances including “Modern Family”, David Letterman’s “The Late Show”, “The Colbert Report” and off course the truly hilarious first iPad skit ever by the boys & girls of MAD TV years before the actual product announcement.
David Letterman even licks his Apple iPad on “The Late Show”
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Funny! Stephen Colbert shows off his iPad… again!
03 Apr
Posted by Tom Andries as Comedy and humor, Tech and Gadgets
The iPad keeps getting high profile TV appearances, gracing covers and raving reviews!
After Stephen Colbert’s iPad brag at the Grammys, the Apple device again gets a funny segment in Comedy Central’s “The Colbert Report”.
Watch the Youtube videos right here!
 3D rendition artist Phil Nolan created above concept art.
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Gaming powerhouse Nintendo has done it again! After the runaway success of the Nintendo Wii with its innovative motion control, the portable Nintendo DS the Japanese company has announced its latest breakthrough gaming device: the Nintendo 3DS.
Yes, the 3D definately stands for 3D gaming. After the runaway success of 3D in the movie industry with Avatar and Alice in Wonderland leading the way it’s only natural that the gaming world follows suit. Playing the game of a 3D movie in 2D doesn’t really seem fitting does it? |
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