As Apple management is readying itself for tonight’s undoubtedly stellar earnings report. Let’s have a look at Apple’s latest blockbuster product: the iPhone 4S.

Late arrival
It’s a little known fact that the iPhone 4S launch was originally planned in june 2011. Due to a delay in the iOS 5 software and the the iPhone’s personal assistant called Siri, we only got our hands on the device recently.
Steve Jobs
According to some sources Steve Jobs wasn’t closely involved with the iPhone 4S these past few months but actually preparing the next huge iPhone upgrade: the iPhone 5. The next iteration of the iPhone is rumored to be a totally reworked version and a radical upgrade in design and features.
Serious about Siri
The new personal assistant ‘Siri’ is a huge leap forward. Many people think voice recognition will change the way people live, work and search. Some even call Siri a ‘Google’ slayer.
It’s certain Apple and Steve Jobs saw the potential too. Siri got one of the biggest developer teams ever at Apple’s Cupertino campus.
‘S’ for speed
Just like the iPhone 3GS, the iPhone 4S stands for speed. Thanks to Apple’s A5 chip the phone works up to 7 times faster than its predecessor. The iPhone 4S is also faster than any Android phone currently available.
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Two of the most iconic symbols in tech and music just collided. Apple’s state of the art iPod line and Australian pop icon Kylie Minogue.
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I just bought one! A slick brand new Nespresso Citiz machine. All of this with a huge thank you to George Clooney. The Hollywood star has been the face of their advertising campaign for several years.
It seems like coffee is big business. That’s certainly the case for premium espresso maker Nespresso. Over the past 6 years the brand grew 30% annualy worldwide to become parent company Nestlé’s fastest growing branch.
Before i get into my personal Nespresso review, let’s have a look at the history of this billion dollar coffee brand.
15 years of research
Nestlé’s research and development team first came up with the coffee cup in 1970.
After fifteen years of research the Nespresso Company fully owned by Nestlé was born in 1986. The company launches its first espresso machines aimed at businesses in Italy and Swiss.
Massive growth
While Clooney has made millions starring in Nespresso’s international commercials, Nespresso has made even more! Nespresso’s sales hit 2.6 billion dollar/1,9 billion euro annually last year up from 777 million dollar or 570 million euro in 2005!
One of the popular Nespresso ads featuring George Clooney and John Malkovich on Youtube
In contrast to its first years on the market 86% of today’s sales come from the consumer segment.
Over 7 million coffee lovers have registered themselves in the Nespresso Club and can enjoy promotions, customer support and order online. A tenfold increase over the amount of members in 2005. Nespresso certainly has come a long way since its inception
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