McDonalds McSchemes Customers?30 Nov Posted by Tom Andries as Finance & Stocks, News |

Did you know McDonalds will launch the new McDouble in the US during December?
Well now you do… But it’s actually not a new burger at all! It just replaces the wellknown 1 dollar double cheeseburger.
Okay, no problem… or is there?
The launch of the McDouble actually is a great trick. McDonalds will hike the price to $1.19 pretending it’s a new product while at the same time cut the amount of cheese to one slice. McDouble? Yeah… right!
Not that we’ll loose much sleep over $19 cents, but can you imagine what this could do to McDonalds bottom line selling millionsof McDoubles a week at $19 cents extra? They’ve got a great scheme going there!
Popular formula
Off course it’s a formula many brands have excercised recently… you might have noticed those biscuit packages a bit smaller lately or your favorite shampoo running out just a little bit faster?
Loads of products have kept their regular price but have silently been downscaled by a tiny amount in these daunting times. Shareholders will cheer but customers might not like it…
> What’s your opinion? What do you think of product moves like this smart thinking or plain theft?